Google Reshapes the Web in It's Own Image
26 April 2007 10:37 AM | Search Engines
I have contended for some time that Google has so much influence on the Web that it is altering it both with Adwords and with the Google search engine index. Some of this falls under unintended consequences and some of it is very much by design for Google's material gain. Google complains about SEO's gaming the search engines in a bid for higher rankings but I contend that while SEO's are gaming Google Google is gaming (read exploiting) the entire Web and that IMO this is not a positive thing for the Web.

Here are two excellent blog posts that support my point: How Google Killed Affiliate Marketing by Aaron Wall, and In Links We Trust - How Google Reshaped the Web by Digital Ghost. These are well worth the read.

Sources: V7N Search Marketing Blog and Threadwatch respectively.
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