The Marketing Driven Web vs. The Editor Driven Web
10 January 2006 07:29 AM | SEO and Marketing
I deal a lot with books, ebooks, authors and
publishing. One thing that has been pointed out about
print book publishing is that the editors no longer
decide which books get published, the marketing
department does and that there is a warning there for
ebook publishers to keep the editors in charge.
The way this relates to the Web:
Marketers decide which sites get the highest ratings in the search engines. Search engines are all about marketing. Per Searchengineblog.com:
The editorial controlled Web was one driven by directories like Dmoz, which has editors deciding which sites are noteworthy based (theoretically) on quality.
It is important to remember that search engines are marketing machines and that the algo and software programs of the search engines are not a judge of true quality, but that they are driven by marketing forces. The second thing to remember, is that marketing devolves to the lowest common denominator and that further undermines quality. It is an essential weakness of search engines.
Related: SEOBook - Marketing Art on the Web.
The way this relates to the Web:
Marketers decide which sites get the highest ratings in the search engines. Search engines are all about marketing. Per Searchengineblog.com:
If you do no SEO whatsoever, but market well, you can get a site ranking in the serps in days, not months. Getting users to bookmark sites, talk about sites, visit sites, engage with sites (marketing, in other words) is the way forward.
The editorial controlled Web was one driven by directories like Dmoz, which has editors deciding which sites are noteworthy based (theoretically) on quality.
It is important to remember that search engines are marketing machines and that the algo and software programs of the search engines are not a judge of true quality, but that they are driven by marketing forces. The second thing to remember, is that marketing devolves to the lowest common denominator and that further undermines quality. It is an essential weakness of search engines.
Related: SEOBook - Marketing Art on the Web.
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